Marketing that speaks the language of your industry
A software vendor sells differently than a law firm, and an online shop measures success by different numbers than a consultancy. That is why we do not work with a standard package but with solutions built around how buying decisions are actually made in your market.
This page gives you an overview of our industry focus areas. Each page below explains how decisions come about in that market and which measures follow from that.
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Why industry knowledge makes the difference
The same measure works very differently from market to market
A search campaign for one service can be the cheapest customer channel in one industry and a guaranteed loss in the next. The difference rarely lies in the craft, it lies in the market behind it: the value of a deal, the length of the decision, and who is involved in making it.
Over the past years we have worked with software vendors, service firms, law firms, tax advisors and retailers. The numbers and processes on the following pages come from those projects. They save you the round of tuition fees that otherwise comes with every new collaboration.
Market first, channel second
Before we talk about channels, we clarify three numbers: what a won customer is worth, how long the decision takes, and how many people are involved. Those three answers almost decide on their own which channel carries and which one only costs money.
That is why our industry pages are not text variants of the same service. They describe different routes, because the markets behind them work differently.
A team that already knows your market
The most expensive part of a new collaboration is the learning curve. Anyone who first has to pick up the terminology, the typical objections and the legal limits of an industry loses the first few months.
For the industries on this page, that part largely disappears. We know why a software purchase takes six months, why a client looks for a law firm by area of law, and why an online shop needs different rules in the fourth quarter than in summer.
Our industry focus areas
01 / B2B lead generation
For companies selling to other companies. Long decision paths, several people involved, high deal value. We build the route from first research to a qualified meeting and measure it through to the close. More on the B2B lead generation page.
02 / Software and SaaS
Products that need explaining, technical audiences, decisions with a trial phase. Visibility on problem terms instead of product names, content with real depth, and clean measurement from first visit to trial sign-up. More under Software and SaaS.
03 / Professional services
Consultancies, agencies, technical service providers and trades with an offer that needs explaining. Trust here is built through references, transparency and responsiveness. More under Professional services.
04 / Law firms
Visibility within the limits of professional conduct rules. Clients search by their situation, not by the firm name, and German law sets clear limits on how firms may advertise. More under Law firms.
05 / Tax advisors
A tight market with strong demand and scarce capacity. The question is rarely how to get more clients and almost always how to get the right ones. More under Tax advisors.
06 / E-commerce
Online retail with measurable revenue per channel, seasonal swings and a product feed that decides half of all visibility. More under E-commerce.
We work inside your industry, not next to it
Our work does not start with a channel proposal, it starts with the numbers of your business. What a customer is worth, how often they come back, how long the decision takes and where it is actually made.
From that we build a plan that fits your market rather than our standard offer. If a channel does not carry in your industry, we say so before budget goes into it.
Individual and transparent
You work with fixed contacts, open numbers and without minimum terms that only benefit us. You can see at any time what was done, what it cost and what came out of it.
If you want to know what your industry costs and which channels carry there, our prices are listed openly on the pricing page.
What an industry solution gives you
A shorter learning curve
Realistic expectations
The right channel mix
Compliant execution
Measurement that fits the market
One point of contact
Did it click?
Tell us which market you operate in. We will tell you which channels carry there, roughly what they cost and where we would start in your position.
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Why does marketing need industry logic?
Because customer value, decision length and the number of people involved vary widely between industries. The same campaign can be excellent at a deal value of 5,000 euros and a guaranteed loss at 200 euros. Those numbers decide which channel is economically viable in the first place.
Does Klickspace only work in these industries?
No. We look after companies from many sectors. The industries listed here are the ones where we have gathered the most experience and can therefore start without a long onboarding. If your industry is not listed, talk to us anyway and we will tell you honestly whether we are the right partner.
How does an industry page differ from a service page?
A service page describes how we master one discipline, for example SEO or Google Ads. An industry page describes which combination of disciplines works in a specific market and why. Most projects need both.
How quickly can we start?
Usually two to three weeks after the first conversation. In between sit the audit, the definition of goals and the setup of access. In regulated industries a compliance review of the planned claims is added.
What does working together cost?
That depends on scope and channels. Ongoing support starts in the low four-figure range per month, plus media budget for paid channels. Our prices are listed openly on the pricing page.
Does Klickspace work outside Cologne?
Yes. Our office is in Cologne, our projects are nationwide and partly international. For locally driven business models we add local visibility, for national offers the location makes no difference to delivery.
