Senior B2B Online Marketing Manager (m/f/d)

You’ll take a holistic approach to managing our B2B clients’ online marketing strategies with a clear focus on qualified leads, the sales pipeline, and measurable growth. From performance marketing and SEO to content and marketing automation.

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About the Role

As Senior B2B Online Marketing Manager at Klickspace, you take on strategic responsibility for the online marketing programs of our B2B clients, ranging from mid-sized manufacturers to SaaS companies. You develop integrated campaigns across paid, organic, and lifecycle channels, manage budgets in the six- to seven-figure range, and keep a clear eye on KPIs such as pipeline, MQL/SQL, CAC, and ROAS.

You work closely with our specialists in SEO, SEA, content, web development, and AI, and are the driving force behind growth, strategy, and scale.

Your Responsibilities

  • You hold strategic responsibility for your B2B clients’ online marketing programs across all channels.
  • You develop campaign strategies and funnels for lead generation, demand generation, and ABM.
  • You manage LinkedIn Ads, Google Ads, SEO/content, and marketing automation as an integrated setup.
  • You’re responsible for budgets, forecasts, and KPIs, and report results directly to marketing leads and management.
  • You lead interdisciplinary project teams and make sure strategy translates into operational excellence.
  • You track trends, test new channels (e.g. GEO, AI search, ABM platforms), and keep evolving our B2B offering.

Relevant Experience

  • 5+ years of experience in B2B online marketing in an agency enviornment or in-house, ideally with pipeline responsibility.
  • Deep expertise in at least two of the following: LinkedIn Ads, Google Ads, B2B SEO/content, marketing automation (HubSpot, Pardot, ActiveCampaign, or similar).
  • You think in funnels, cohorts, and unit economics.
  • Experience with complex B2B sales cycles, buying centers, and the interplay between marketing & sales.
  • Very good German (C1+) and English.
  • Structured, hands-on way of working and a drive to move demanding B2B clients forward.

What We Offer

Attractive Salary

Fair senior-level salary with a performance-based bonus and a share in our growth.

Hybrid & Flexible

Modern office in Cologne, flexible working hours, and remote work.

Top B2B Clients

Exciting mandates from mid-sized businesses, industry, and SaaS, with real substance and budget.

State-of-the-Art Stack

We work with everything that’s relevant, including AI tools and marketing automation.

Continuing Education

A fixed budget for conferences, certifications, and industry literature.

A Team on Equal Footing

Experienced colleagues, flat hierarchies, and short decision paths.

Sounds like you?

Send us your CV and a few sentences about a B2B campaign you’re especially proud of, and what appeals to you about Klickspace. Feel free to skip the cover letter.

Apply now by email→

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