{"id":7674,"date":"2026-09-30T12:56:44","date_gmt":"2026-09-30T12:56:44","guid":{"rendered":"https:\/\/klickspace.de\/?page_id=7674"},"modified":"2026-09-30T13:03:51","modified_gmt":"2026-09-30T13:03:51","slug":"software","status":"publish","type":"page","link":"https:\/\/klickspace.de\/en\/industries\/b2b-lead-generation\/software\/","title":{"rendered":"Software and SaaS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7674\" class=\"elementor elementor-7674 elementor-7656\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-152d43c e-flex e-con-boxed e-con e-parent\" data-id=\"152d43c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9264d3c e-con-full e-flex e-con e-child\" data-id=\"9264d3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2fe42 elementor-widget elementor-widget-heading\" data-id=\"ca2fe42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing for software and SaaS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9331374 elementor-widget elementor-widget-text-editor\" data-id=\"9331374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Software purchases do not come from an ad. They come from a problem somebody in a department has had for months, from research, from comparisons, and from a trial phase in which the product itself has to convince.<\/p><p>We build visibility for exactly that route: on the problem terms that come before the product name, with content that takes technical readers seriously, and with measurement that reaches the trial sign-up rather than stopping at the click.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef0fe34 e-con-full e-flex e-con e-child\" data-id=\"ef0fe34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8180fd ct-button-icon elementor-widget elementor-widget-button\" data-id=\"e8180fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/klickspace.de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\"><path d=\"M20 0C8.954 0 0 8.954 0 20s8.954 20 20 20 20-8.954 20-20S31.046 0 20 0Zm8.65 19.999V20.017a.65.65 0 0 1-.055.246c-.002.002-.001.002-.001.003h-.001v.002a.662.662 0 0 1-.128.187l-.002.001-6.857 7a.646.646 0 0 1-.919.008.65.65 0 0 1-.009-.92l5.775-5.894H12a.65.65 0 0 1 0-1.3h14.453l-5.775-5.895a.65.65 0 0 1 .928-.91l6.857 6.999.002.001c.055.056.097.12.128.187v.002l.002.002.007.016a.65.65 0 0 1 .047.231l.001.014v.002Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt aufnehmen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a029121 e-con-full e-flex e-con e-child\" data-id=\"a029121\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90cc171 elementor-widget elementor-widget-image\" data-id=\"90cc171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"35\" height=\"37\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2025\/06\/google-logo-icon.svg\" class=\"attachment-full size-full wp-image-54\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-beb5d5c e-con-full e-flex e-con e-child\" data-id=\"beb5d5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92123ad elementor-widget elementor-widget-image\" data-id=\"92123ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"102\" height=\"19\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2025\/06\/stars-icon.svg\" class=\"attachment-full size-full wp-image-55\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96f69b elementor-widget elementor-widget-text-editor\" data-id=\"d96f69b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4.9\u00a0 von 35+ reviews<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9764b5 e-flex e-con-boxed e-con e-parent\" data-id=\"a9764b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c59267c elementor-widget elementor-widget-image-carousel\" data-id=\"c59267c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/1-01-1.png\" alt=\"1-01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/1-02.png\" alt=\"1-02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/1-03.png\" alt=\"1-03\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/1-04.png\" alt=\"1-04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/1-05.png\" alt=\"1-05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 von 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/1-06.png\" alt=\"1-06\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-900f914 e-flex e-con-boxed e-con e-parent\" data-id=\"900f914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b90d84 e-con-full e-flex e-con e-child\" data-id=\"0b90d84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77e9894 elementor-widget elementor-widget-heading\" data-id=\"77e9894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why software vendors need their own approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec78975 e-flex e-con-boxed e-con e-parent\" data-id=\"ec78975\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-970c754 e-con-full e-flex e-con e-child\" data-id=\"970c754\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8b098b5 e-con-full e-flex e-con e-child\" data-id=\"8b098b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3471a elementor-widget elementor-widget-image\" data-id=\"cb3471a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"866\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-58.jpg\" class=\"attachment-full size-full wp-image-4126\" alt=\"Ein Mann steht an einem Schreibtisch, schaut die Kamera an und zwei Menschen unterhalten sich im Hintergrund.\" srcset=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-58.jpg 1280w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-58-300x203.jpg 300w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-58-1024x693.jpg 1024w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-58-768x520.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afe24f5 e-con-full e-flex e-con e-child\" data-id=\"afe24f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4499517 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4499517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nobody searches for your product name before they know it<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fba1125 elementor-widget elementor-widget-text-editor\" data-id=\"fba1125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The biggest mistake in software marketing is assuming the audience searches for the product. They search for the problem: a way out of duplicate data entry, a faster way to produce quotes, software for one specific process.<\/p><p>A second characteristic comes on top. In technical audiences every marketing claim gets checked. An unsupported statement costs more trust here than it wins attention. So we work with verifiable examples, numbers with a source, and content a developer takes seriously.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2a5a55 e-flex e-con-boxed e-con e-parent\" data-id=\"e2a5a55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c2c3c65 e-con-full e-flex e-con e-child\" data-id=\"c2c3c65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f3d5e43 e-con-full e-flex e-con e-child\" data-id=\"f3d5e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f5e48 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b2f5e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From problem search to trial sign-up<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aadfcab elementor-widget elementor-widget-text-editor\" data-id=\"aadfcab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Between the first search and the buying decision sit several stages: problem research, understanding the category, comparing vendors, the trial, and only then internal sign-off. Each stage needs different content.<\/p><p>We build that chain completely, because individual pieces of it achieve little. A strong comparison article without a clean sign-up flow loses prospects exactly where it gets expensive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b6e35f e-con-full e-flex e-con e-child\" data-id=\"5b6e35f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47cf94c elementor-widget elementor-widget-html\" data-id=\"47cf94c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"ksb1-wrap\">\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@400;600;700;900&display=swap');\n  .ksb1-wrap { font-family:'Lato','Helvetica Neue',Arial,sans-serif; width:100%; display:flex; justify-content:center; }\n  .ksb1-info { font-family:'Lato',sans-serif; width:100%; max-width:600px; aspect-ratio:600\/420; background:linear-gradient(135deg,#040404 0%,#1a1a1f 100%); border-radius:20px; padding:clamp(20px,4.3%,26px); 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font-weight:900; color:#fff; line-height:1.1; }\n\n  @media (prefers-reduced-motion: reduce) {\n    .ksb1-wrap *, .ksb1-wrap *::before, .ksb1-wrap *::after { animation-duration:.01ms !important; animation-iteration-count:1 !important; transition-duration:.01ms !important; }\n  }\n  @media (max-width:600px) {\n    .ksb1-info { aspect-ratio:auto; min-height:480px; padding:20px 18px; }\n    .ksb1-head { flex-direction:column; align-items:flex-start; gap:8px; }\n    .ksb1-title { font-size:15px; }\n    .ksb1-name { font-size:13px; }\n  }\n  @media (max-width:380px) {\n    .ksb1-info { padding:18px 14px; }\n    .ksb1-title { font-size:14px; }\n    .ksb1-av { width:32px; height:32px; }\n    .ksb1-outcomes { flex-direction:column; gap:8px; padding-top:10px; }\n  }\n<\/style>\n<div class=\"ksb1-info\">\n  <div class=\"ksb1-head\">\n    <div class=\"ksb1-h-wrap\">\n      <div class=\"ksb1-eyebrow\">Software research \u00b7 before the trial<\/div>\n      <div class=\"ksb1-title\">From the problem <em>to the trial sign-up<\/em> aufbauen.<\/div>\n    <\/div>\n    <div class=\"ksb1-tag\">Shortlist<span>4 vendors<\/span><\/div>\n  <\/div>\n\n  <div class=\"ksb1-list\">\n    <div class=\"ksb1-scan\"><\/div>\n\n    <div class=\"ksb1-item top\">\n      <div class=\"ksb1-av av-top\">\u2605<\/div>\n      <div class=\"ksb1-item-main\">\n        <div class=\"ksb1-top-row\">\n          <div class=\"ksb1-rank-top\">01<\/div>\n          <div class=\"ksb1-name\">Ihr Unternehmen<\/div>\n          <div class=\"ksb1-badge\">TOP-MATCH<\/div>\n        <\/div>\n        <div class=\"ksb1-top-sub\"><b>Problem terms covered<\/b> \u00b7 Real depth \u00b7 Comparable presentation<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ksb1-item dim d1\">\n      <div class=\"ksb1-av av-dim\"><svg viewBox=\"0 0 24 24\"><rect x=\"4\" y=\"3\" width=\"16\" height=\"18\" rx=\"1.5\"\/><path d=\"M9 8h2M13 8h2M9 12h2M13 12h2M10 21v-3h4v3\"\/><\/svg><\/div>\n      <div class=\"ksb1-rank-dim\">02<\/div>\n      <div class=\"ksb1-dim-lines\">\n        <div class=\"ksb1-skeleton\" style=\"width:64%\"><\/div>\n        <div class=\"ksb1-skeleton\" style=\"width:40%; height:5px; opacity:.7\"><\/div>\n      <\/div>\n      <div class=\"ksb1-skel-tag\"><\/div>\n    <\/div>\n\n    <div class=\"ksb1-item dim d2\">\n      <div class=\"ksb1-av av-dim\"><svg viewBox=\"0 0 24 24\"><rect x=\"4\" y=\"3\" width=\"16\" height=\"18\" rx=\"1.5\"\/><path d=\"M9 8h2M13 8h2M9 12h2M13 12h2M10 21v-3h4v3\"\/><\/svg><\/div>\n      <div class=\"ksb1-rank-dim\">03<\/div>\n      <div class=\"ksb1-dim-lines\">\n        <div class=\"ksb1-skeleton\" style=\"width:52%\"><\/div>\n        <div class=\"ksb1-skeleton\" style=\"width:33%; height:5px; opacity:.7\"><\/div>\n      <\/div>\n      <div class=\"ksb1-skel-tag\"><\/div>\n    <\/div>\n\n    <div class=\"ksb1-item dim d3\">\n      <div class=\"ksb1-av av-dim\"><svg viewBox=\"0 0 24 24\"><rect x=\"4\" y=\"3\" width=\"16\" height=\"18\" rx=\"1.5\"\/><path d=\"M9 8h2M13 8h2M9 12h2M13 12h2M10 21v-3h4v3\"\/><\/svg><\/div>\n      <div class=\"ksb1-rank-dim\">04<\/div>\n      <div class=\"ksb1-dim-lines\">\n        <div class=\"ksb1-skeleton\" style=\"width:46%\"><\/div>\n        <div class=\"ksb1-skeleton\" style=\"width:28%; height:5px; opacity:.7\"><\/div>\n      <\/div>\n      <div class=\"ksb1-skel-tag\"><\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"ksb1-outcomes\">\n    <div class=\"ksb1-out\">\n      <div class=\"ksb1-out-l\">Sichtbarkeit<\/div>\n      <div class=\"ksb1-out-v\">Among departments<\/div>\n    <\/div>\n    <div class=\"ksb1-out\">\n      <div class=\"ksb1-out-l\">Kontakte<\/div>\n      <div class=\"ksb1-out-v\">With real need<\/div>\n    <\/div>\n    <div class=\"ksb1-out\">\n      <div class=\"ksb1-out-l\">Pipeline<\/div>\n      <div class=\"ksb1-out-v\">Through to trial<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<script>\n(function(){\n  var w = document.currentScript.parentElement;\n  if (!('IntersectionObserver' in window)) { w.classList.add('ksb1-in'); return; }\n  var io = new IntersectionObserver(function(entries){\n    entries.forEach(function(e){\n      if (e.isIntersecting) { w.classList.add('ksb1-in'); io.disconnect(); }\n    });\n  }, { threshold: 0.25 });\n  io.observe(w);\n})();\n<\/script>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5023726 e-flex e-con-boxed e-con e-parent\" data-id=\"5023726\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90fe7bf e-con-full e-flex e-con e-child\" data-id=\"90fe7bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c73ac02 e-con-full e-flex e-con e-child\" data-id=\"c73ac02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4f555 elementor-widget elementor-widget-html\" data-id=\"dc4f555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"ksb2-wrap\">\n<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Lato:wght@400;600;700;900&display=swap');\n  .ksb2-wrap { font-family:'Lato','Helvetica Neue',Arial,sans-serif; 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}\n  }\n  @media (max-width:600px) {\n    .ksb2-info { aspect-ratio:auto; min-height:500px; padding:20px 18px; }\n    .ksb2-head { flex-direction:column; align-items:flex-start; gap:8px; }\n    .ksb2-title { font-size:15px; }\n    .ksb2-main { grid-template-columns:1fr 70px 1fr; }\n    .ksb2-col-name { font-size:11.5px; }\n    .ksb2-item-name { font-size:10.5px; }\n    .ksb2-item-sub { font-size:9px; }\n    .ksb2-node-label { font-size:8px; }\n  }\n  @media (max-width:380px) {\n    .ksb2-info { padding:18px 14px; }\n    .ksb2-title { font-size:14px; }\n    .ksb2-main { grid-template-columns:1fr 54px 1fr; }\n    .ksb2-col { padding:9px 9px; gap:6px; }\n    .ksb2-item { padding:7px 9px; }\n    .ksb2-col-name { font-size:11px; }\n    .ksb2-item-name { font-size:10px; }\n    .ksb2-node-circle { width:15px; height:15px; }\n    .ksb2-node-circle::before { width:5px; height:5px; }\n    .ksb2-node-label { font-size:7.5px; }\n  }\n<\/style>\n<div class=\"ksb2-info\">\n  <div class=\"ksb2-head\">\n    <div class=\"ksb2-h-wrap\">\n      <div class=\"ksb2-eyebrow\">Product &amp; marketing \u00b7 one route<\/div>\n      <div class=\"ksb2-title\">Interest turns into <em>an active trial phase<\/em>.<\/div>\n    <\/div>\n    <div class=\"ksb2-tag\">Verzahnung<span>3 Stages<\/span><\/div>\n  <\/div>\n\n  <div class=\"ksb2-main\">\n    <div class=\"ksb2-col left\">\n      <div class=\"ksb2-col-head\">\n        <div class=\"ksb2-col-mark\"><\/div>\n        <div class=\"ksb2-col-name\">Marketing<\/div>\n      <\/div>\n      <div class=\"ksb2-item\">\n        <div class=\"ksb2-item-name\">Content per Phase<\/div>\n        <div class=\"ksb2-item-sub\">Awareness \u00b7 Consideration \u00b7 Decision<\/div>\n      <\/div>\n      <div class=\"ksb2-item\">\n        <div class=\"ksb2-item-name\">Lead-Generierung<\/div>\n        <div class=\"ksb2-item-sub\">Kampagnen \u00b7 Nurturing<\/div>\n      <\/div>\n      <div class=\"ksb2-item\">\n        <div class=\"ksb2-item-name\">Reichweite<\/div>\n        <div class=\"ksb2-item-sub\">Sichtbar bei Entscheidern<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ksb2-bridge\">\n      <div class=\"ksb2-bridge-line\"><\/div>\n      <div class=\"ksb2-bridge-flow\"><\/div>\n      <div class=\"ksb2-node n1\">\n        <div class=\"ksb2-node-circle\"><\/div>\n        <div class=\"ksb2-node-label\">Lead-Qualit\u00e4t<\/div>\n      <\/div>\n      <div class=\"ksb2-node n2\">\n        <div class=\"ksb2-node-circle\"><\/div>\n        <div class=\"ksb2-node-label\">Buyer Journey<\/div>\n      <\/div>\n      <div class=\"ksb2-node n3\">\n        <div class=\"ksb2-node-circle\"><\/div>\n        <div class=\"ksb2-node-label\">\u00dcbergabe<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ksb2-col right\">\n      <div class=\"ksb2-col-head\">\n        <div class=\"ksb2-col-mark\"><\/div>\n        <div class=\"ksb2-col-name\">Sales<\/div>\n      <\/div>\n      <div class=\"ksb2-item\">\n        <div class=\"ksb2-item-name\">CRM-Anbindung<\/div>\n        <div class=\"ksb2-item-sub\">Saubere Datenfl\u00fcsse<\/div>\n      <\/div>\n      <div class=\"ksb2-item\">\n        <div class=\"ksb2-item-name\">Pipeline-Aufbau<\/div>\n        <div class=\"ksb2-item-sub\">Aus qualifizierten Kontakten<\/div>\n      <\/div>\n      <div class=\"ksb2-item\">\n        <div class=\"ksb2-item-name\">Abschluss<\/div>\n        <div class=\"ksb2-item-sub\">Messbarer Wachstumshebel<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<script>\n(function(){\n  var w = document.currentScript.parentElement;\n  if (!('IntersectionObserver' in window)) { w.classList.add('ksb2-in'); return; }\n  var io = new IntersectionObserver(function(entries){\n    entries.forEach(function(e){\n      if (e.isIntersecting) { w.classList.add('ksb2-in'); io.disconnect(); }\n    });\n  }, { threshold: 0.25 });\n  io.observe(w);\n})();\n<\/script>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-789ceb9 e-con-full e-flex e-con e-child\" data-id=\"789ceb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c53056 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7c53056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing, product and sales interlock<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168efc1 elementor-widget elementor-widget-text-editor\" data-id=\"168efc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the software business, marketing does not end at the sign-up page. Whether a trial turns into a paying customer is decided in the first days of use, and those days can be supported.<\/p><p>So we agree which content is needed inside the product and in the accompanying communication, so trial users reach the first real benefit before their attention moves on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c74b5dc e-flex e-con-boxed e-con e-parent\" data-id=\"c74b5dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7baf71 e-con-full e-flex e-con e-child\" data-id=\"c7baf71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c0670 elementor-widget elementor-widget-image-carousel\" data-id=\"41c0670\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/shopware_logo_blue.svg\" alt=\"shopware_logo_blue\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/hubspot-color.svg\" alt=\"hubspot-color\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/logo-salesforce.svg\" alt=\"logo-salesforce\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/typo3.svg\" alt=\"typo3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/Shopify_quiz.png\" alt=\"Shopify_quiz\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Meta-Business-Partner-1.png\" alt=\"Meta Business Partner\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Microsoft-Partner-2.png\" alt=\"Microsoft Partner\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Google-Partner-1.png\" alt=\"Google Partner\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 von 9\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Ahrefs-2.png\" alt=\"Ahrefs\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e85e708 e-flex e-con-boxed e-con e-parent\" data-id=\"e85e708\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1739b6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b1739b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we do for software vendors<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d587bb e-con-full e-flex e-con e-child\" data-id=\"9d587bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6276961 e-con-full e-flex e-con e-child\" data-id=\"6276961\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee0024 elementor-widget elementor-widget-image\" data-id=\"2ee0024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"986\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-57-e1774787697867.jpg\" class=\"attachment-full size-full wp-image-4127\" alt=\"Mann arbeitet am Laptop, schaut in die Kamera und zwei Menschen unterhalten sich im Hintergrund.\" srcset=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-57-e1774787697867.jpg 913w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-57-e1774787697867-278x300.jpg 278w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/03\/Image-57-e1774787697867-768x829.jpg 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-463e95c e-con-full e-flex e-con e-child\" data-id=\"463e95c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5002b38 elementor-widget elementor-widget-n-accordion\" data-id=\"5002b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8380\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-8380\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 01 \/ Owning problem and category terms <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8380\" class=\"elementor-element elementor-element-da3ff41 e-con-full e-flex e-con e-child\" data-id=\"da3ff41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ca204 elementor-widget elementor-widget-text-editor\" data-id=\"b1ca204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We work out the words your audience uses to describe their problem before they know a product category exists, and cover those terms with content that genuinely helps. That is the part of demand competitors never reach with product pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8381\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8381\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 02 \/ Comparison and alternative pages <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8381\" class=\"elementor-element elementor-element-3072e27 e-con-full e-flex e-con e-child\" data-id=\"3072e27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f17a164 elementor-widget elementor-widget-text-editor\" data-id=\"f17a164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before deciding, people compare, and they do it in their own words: alternatives, comparisons, experiences. We build those pages factually and verifiably, without talking competitors down, because technical audiences see through that immediately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8382\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8382\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 03 \/ Content with real substance <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8382\" class=\"elementor-element elementor-element-2b4f8b6 e-con-full e-flex e-con e-child\" data-id=\"2b4f8b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b83343 elementor-widget elementor-widget-text-editor\" data-id=\"8b83343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Documentation-grade articles, worked calculations, integration guides and honest product limits. Content like this gets shared, linked and increasingly quoted by AI systems. How that works is described by our <a href=\"https:\/\/klickspace.de\/en\/cologne\/geo-agency\/\">GEO agency in Cologne<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8383\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8383\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 04 \/ Campaigns on need, not on reach <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8383\" class=\"elementor-element elementor-element-b2b535c e-flex e-con-boxed e-con e-child\" data-id=\"b2b535c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4604b01 elementor-widget elementor-widget-text-editor\" data-id=\"4604b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Paid search on problem and competitor terms, LinkedIn on role and company size. Tightly steered, because in this market a few right contacts are worth more than many arbitrary ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8384\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8384\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 05 \/ Sign-up and onboarding route <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8384\" class=\"elementor-element elementor-element-c81ff3e e-flex e-con-boxed e-con e-child\" data-id=\"c81ff3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad75dce elementor-widget elementor-widget-text-editor\" data-id=\"ad75dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The sign-up page, the length of the form and the first days after registration belong together. We optimise the route up to the point where users have experienced the first real benefit, because that is where conversion into a paying customer is decided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8385\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8385\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 06 \/ Measurement across the whole path <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8385\" class=\"elementor-element elementor-element-02fab4f e-flex e-con-boxed e-con e-child\" data-id=\"02fab4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-203a2ee elementor-widget elementor-widget-text-editor\" data-id=\"203a2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From first visit through trial sign-up to close, with clean tracking and CRM feedback. Without that chain, every campaign optimises for registrations instead of revenue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fdc0b ct-button-icon elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"25fdc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/klickspace.de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 40 40\"><path d=\"M20 0C8.954 0 0 8.954 0 20s8.954 20 20 20 20-8.954 20-20S31.046 0 20 0Zm8.65 19.999V20.017a.65.65 0 0 1-.055.246c-.002.002-.001.002-.001.003h-.001v.002a.662.662 0 0 1-.128.187l-.002.001-6.857 7a.646.646 0 0 1-.919.008.65.65 0 0 1-.009-.92l5.775-5.894H12a.65.65 0 0 1 0-1.3h14.453l-5.775-5.895a.65.65 0 0 1 .928-.91l6.857 6.999.002.001c.055.056.097.12.128.187v.002l.002.002.007.016a.65.65 0 0 1 .047.231l.001.014v.002Z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-268526d e-flex e-con-boxed e-con e-parent\" data-id=\"268526d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f528256 e-con-full e-flex e-con e-child\" data-id=\"f528256\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f6554f5 e-con-full e-flex e-con e-child\" data-id=\"f6554f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ca411 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f7ca411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We speak the language of technical audiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0eaa2 elementor-widget elementor-widget-text-editor\" data-id=\"2b0eaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Software vendors rarely fail at marketing because of budget and often because of tone. Promotional superlatives do not work with an audience that can check every claim and does.<\/p><p>So we work with verifiable statements, worked examples and the willingness to name the limits of the product openly. 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}\n    .ksb3-foot-sub { font-size:9px; }\n  }\n<\/style>\n<div class=\"ksb3-info\">\n  <div class=\"ksb3-head\">\n    <div class=\"ksb3-h-wrap\">\n      <div class=\"ksb3-eyebrow\">SaaS expertise \u00b7 problem term through onboarding<\/div>\n      <div class=\"ksb3-title\">Four disciplines, <em>built around the software purchase<\/em>.<\/div>\n    <\/div>\n    <div class=\"ksb3-tag\">Expertise<span>4 Disziplinen<\/span><\/div>\n  <\/div>\n\n  <div class=\"ksb3-strip\">\n    <div class=\"ksb3-col c1\">\n      <div class=\"ksb3-col-top\">\n        <div class=\"ksb3-num\">01<\/div>\n        <div class=\"ksb3-icon\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"4\"\/><\/svg><\/div>\n      <\/div>\n      <div class=\"ksb3-name\">Category<\/div>\n      <div class=\"ksb3-bullets\">\n        <div class=\"ksb3-bullet\">Problem terms<\/div>\n        <div class=\"ksb3-bullet\">Comparison pages<\/div>\n        <div class=\"ksb3-bullet\">Positioning<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ksb3-col c2\">\n      <div class=\"ksb3-col-top\">\n        <div class=\"ksb3-num\">02<\/div>\n        <div class=\"ksb3-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M14 3H7a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2V8z\"\/><path d=\"M14 3v5h5\"\/><path d=\"M8 13h8M8 17h5\"\/><\/svg><\/div>\n      <\/div>\n      <div class=\"ksb3-name\">Substance<\/div>\n      <div class=\"ksb3-bullets\">\n        <div class=\"ksb3-bullet\">Documentation-grade<\/div>\n        <div class=\"ksb3-bullet\">Worked calculations<\/div>\n        <div class=\"ksb3-bullet\">Honest limits<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ksb3-col c3\">\n      <div class=\"ksb3-col-top\">\n        <div class=\"ksb3-num\">03<\/div>\n        <div class=\"ksb3-icon\"><svg viewBox=\"0 0 24 24\"><polyline points=\"3 17 9 11 13 15 21 7\"\/><polyline points=\"15 7 21 7 21 13\"\/><\/svg><\/div>\n      <\/div>\n      <div class=\"ksb3-name\">Performance<\/div>\n      <div class=\"ksb3-bullets\">\n        <div class=\"ksb3-bullet\">Role-based targeting<\/div>\n        <div class=\"ksb3-bullet\">Competitor terms<\/div>\n        <div class=\"ksb3-bullet\">Measurable sign-ups<\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ksb3-col c4\">\n      <div class=\"ksb3-col-top\">\n        <div class=\"ksb3-num\">04<\/div>\n        <div class=\"ksb3-icon\"><svg viewBox=\"0 0 24 24\"><path d=\"M4 12h13\"\/><path d=\"M13 6l6 6-6 6\"\/><\/svg><\/div>\n      <\/div>\n      <div class=\"ksb3-name\">Activation<\/div>\n      <div class=\"ksb3-bullets\">\n        <div class=\"ksb3-bullet\">Sign-up route<\/div>\n        <div class=\"ksb3-bullet\">First days of use<\/div>\n        <div class=\"ksb3-bullet\">Handover to sales<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"ksb3-foot\">\n    <div class=\"ksb3-foot-icon\">\n      <svg viewBox=\"0 0 24 24\"><path d=\"M9 11l3 3L22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg>\n    <\/div>\n    <div class=\"ksb3-foot-body\">\n      <div class=\"ksb3-foot-name\">Buying-Center-erprobt \u00b7 <b>Partner statt Dienstleister<\/b><\/div>\n      <div class=\"ksb3-foot-sub\">Wir wissen, welche Argumente in welcher Phase wirken<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<script>\n(function(){\n  var w = document.currentScript.parentElement;\n  if (!('IntersectionObserver' in window)) { w.classList.add('ksb3-in'); return; }\n  var io = new IntersectionObserver(function(entries){\n    entries.forEach(function(e){\n      if (e.isIntersecting) { w.classList.add('ksb3-in'); io.disconnect(); }\n    });\n  }, { threshold: 0.25 });\n  io.observe(w);\n})();\n<\/script>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a0672e e-flex e-con-boxed e-con e-parent\" data-id=\"4a0672e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0b6d485 e-con-full e-flex e-con e-child\" data-id=\"0b6d485\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3bfc411 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3bfc411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ec1336 elementor-widget elementor-widget-image\" data-id=\"8ec1336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1682\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/04\/TCK-Clouth-4635-scaled.jpg\" class=\"attachment-full size-full wp-image-4354\" alt=\"Zwei M\u00e4nner sitzen im Meetingraum und schauen auf Online Marketing Analysen\" srcset=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/04\/TCK-Clouth-4635-scaled.jpg 2560w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/04\/TCK-Clouth-4635-300x197.jpg 300w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/04\/TCK-Clouth-4635-1024x673.jpg 1024w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/04\/TCK-Clouth-4635-768x504.jpg 768w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/04\/TCK-Clouth-4635-1536x1009.jpg 1536w, https:\/\/klickspace.de\/wp-content\/uploads\/2026\/04\/TCK-Clouth-4635-2048x1345.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a95b22f e-con-full e-flex e-con e-child\" data-id=\"a95b22f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6be5d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ac6be5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Working with product teams<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b93a6 elementor-widget elementor-widget-text-editor\" data-id=\"b0b93a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In software projects we work closely with product and engineering, because the best content comes from product knowledge and not from agency research.<\/p><p>In practice that means fixed sessions with your team, joint topic planning and technical sign-off before publication. It costs your people time, and it is the reason the content holds up in the end.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25c29b2 e-flex e-con-boxed e-con e-parent\" data-id=\"25c29b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbdfa52 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"fbdfa52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What software vendors get out of it<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59d739e e-transform e-transform e-transform e-transform e-con-full e-flex e-con e-child\" data-id=\"59d739e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t<div class=\"elementor-element elementor-element-116d9ee e-con-full e-flex e-con e-child\" data-id=\"116d9ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf66957 elementor-widget elementor-widget-image\" data-id=\"bf66957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/5-2.png\" class=\"attachment-large size-large wp-image-2691\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5050468 elementor-widget elementor-widget-heading\" data-id=\"5050468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demand before the product name<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0233795 elementor-widget elementor-widget-text-editor\" data-id=\"0233795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVisibility on the problem terms through which new audiences discover a category in the first place.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8430bd1 e-con-full e-flex e-con e-child\" data-id=\"8430bd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4e2c34 elementor-widget elementor-widget-image\" data-id=\"c4e2c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/6.png\" class=\"attachment-large size-large wp-image-2692\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021983f elementor-widget elementor-widget-heading\" data-id=\"021983f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Credibility with technical audiences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d627b elementor-widget elementor-widget-text-editor\" data-id=\"96d627b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tContent a department takes seriously instead of marketing language that fails there instantly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a34d24 e-con-full e-flex e-con e-child\" data-id=\"4a34d24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f34e1b elementor-widget elementor-widget-image\" data-id=\"0f34e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/4-2.png\" class=\"attachment-large size-large wp-image-2690\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e750d3a elementor-widget elementor-widget-heading\" data-id=\"e750d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More qualified trial sign-ups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829bbba elementor-widget elementor-widget-text-editor\" data-id=\"829bbba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSign-up routes that make entry easy for the right users and filter out the wrong ones early.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37d5c09 e-con-full e-flex e-con e-child\" data-id=\"37d5c09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab74339 elementor-widget elementor-widget-image\" data-id=\"ab74339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/2-2.png\" class=\"attachment-large size-large wp-image-2688\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d56eb6 elementor-widget elementor-widget-heading\" data-id=\"2d56eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Presence in AI answers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ff268 elementor-widget elementor-widget-text-editor\" data-id=\"b7ff268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTechnically solid content gets quoted more often by language models. In a market that researches digitally, that is a growing channel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f8492d e-con-full e-flex e-con e-child\" data-id=\"4f8492d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2acb7f4 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2acb7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/5-2.png\" class=\"attachment-large size-large wp-image-2691\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804c760 elementor-widget elementor-widget-heading\" data-id=\"804c760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shorter sales cycles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220b3a1 elementor-widget elementor-widget-text-editor\" data-id=\"220b3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAnswering the right questions up front noticeably shortens the alignment inside the buying centre.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99097db e-con-full e-flex e-con e-child\" data-id=\"99097db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aad07b0 elementor-widget elementor-widget-image\" data-id=\"aad07b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"50\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2026\/02\/3-1.png\" class=\"attachment-large size-large wp-image-2689\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cb2bd elementor-widget elementor-widget-heading\" data-id=\"c1cb2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measurement through to revenue<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cd237 elementor-widget elementor-widget-text-editor\" data-id=\"42cd237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFrom first search to paying customer, instead of a number that stops at registration.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97c4fe7 e-flex e-con-boxed e-con e-parent\" data-id=\"97c4fe7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9bf5574 e-con-full e-flex e-con e-child\" data-id=\"9bf5574\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2736728 e-con-full e-flex e-con e-child\" data-id=\"2736728\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c330f elementor-widget elementor-widget-heading\" data-id=\"b8c330f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Did it click?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f62831 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7f62831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us what problem your software solves and who has it inside the company. We will tell you what those people actually search for and where we would start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc4c927 e-con-full e-flex e-con e-child\" data-id=\"bc4c927\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57033bc elementor-widget elementor-widget-image\" data-id=\"57033bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"35\" height=\"37\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2025\/06\/google-logo-icon.svg\" class=\"attachment-full size-full wp-image-54\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4086ba4 e-con-full e-flex e-con e-child\" data-id=\"4086ba4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0727c46 elementor-widget elementor-widget-image\" data-id=\"0727c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"102\" height=\"19\" src=\"https:\/\/klickspace.de\/wp-content\/uploads\/2025\/06\/stars-icon.svg\" class=\"attachment-full size-full wp-image-55\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e43246 elementor-widget elementor-widget-text-editor\" data-id=\"0e43246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4.9 von 35+ reviews<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cac4dd8 e-con-full ct-web-studio-form e-flex e-con e-child\" data-id=\"cac4dd8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc75529 fluentform-widget-submit-button-custom elementor-widget elementor-widget-fluent-form-widget\" data-id=\"bc75529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"fluent-form-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n            <div class=\"fluentform-widget-wrapper fluentform-widget-align-default\">\n\n            \n                        <\/div>\n\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00dda00 e-flex e-con-boxed e-con e-parent\" data-id=\"00dda00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65a726a e-con-full e-flex e-con e-child\" data-id=\"65a726a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26ce10a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"26ce10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u00e4ufig gestellte Fragen &amp; Antworten<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d0db09 e-con-full e-flex e-con e-child\" data-id=\"0d0db09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f743ce elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0f743ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M14.465 1.481a1.01 1.01 0 0 1 1.122-.898c1.93.215 3.738 1.115 5.227 2.602 1.485 1.483 2.386 3.29 2.602 5.227a1.016 1.016 0 1 1-2.02.227c-.166-1.473-.863-2.862-2.019-4.015-1.16-1.158-2.548-1.856-4.015-2.02a1.016 1.016 0 0 1-.897-1.123Zm.237 5.154c.73.142 1.364.454 1.787.876.423.423.734 1.058.876 1.787a1.018 1.018 0 0 0 1.996-.39c-.155-.793-.53-1.93-1.435-2.834-.904-.906-2.04-1.28-2.834-1.434a1.017 1.017 0 1 0-.39 1.996Zm9.235 12.676c-.389 2.099-2.473 3.59-2.929 3.892-.587.42-1.45.797-2.647.797-2.357 0-6.016-1.456-11.46-6.9v-.001C-1.313 8.886-.45 4.736.795 2.993 1.1 2.537 2.587.454 4.688.064c1.12-.208 2.228.102 3.2.899 3.976 3.275 3.607 5.128 2.772 7.044-.5 1.146-.83 1.904 1.342 3.952 2.192 2.069 3.038 1.713 4.107 1.263 1.915-.806 3.64-1.105 6.927 2.89.8.974 1.11 2.08.902 3.2Zm-2.472-1.91c-2.587-3.139-3.417-2.79-4.568-2.306-1.654.695-3.377 1.09-6.291-1.659-2.967-2.797-2.55-4.549-1.81-6.242.51-1.172.913-2.097-2.2-4.66-.495-.407-.987-.564-1.502-.478-1.228.204-2.36 1.667-2.597 2.048-.436.617-1.981 3.734 5.841 11.558 7.824 7.824 10.944 6.277 11.488 5.888a.817.817 0 0 1 .088-.057c.364-.227 1.826-1.36 2.03-2.587.085-.515-.071-1.006-.48-1.505Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-599deed e-con-full e-flex e-con e-child\" data-id=\"599deed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8a10b elementor-widget elementor-widget-heading\" data-id=\"9e8a10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Telefonnummer:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d25ff elementor-widget elementor-widget-text-editor\" data-id=\"72d25ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"tel:%20022142915463\">0221 429 15 463<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37afe6d e-con-full e-flex e-con e-child\" data-id=\"37afe6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd7719 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8fd7719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M23.878 9.493a3.38 3.38 0 0 0-.528-1.097c-.272-.375-.595-.634-1.181-1.103l-6.87-5.501C14.377 1.054 13.87.648 13.21.459a3.403 3.403 0 0 0-1.784-.024c-.666.17-1.184.562-2.125 1.274L1.937 7.277c-.62.47-.963.728-1.249 1.108A3.397 3.397 0 0 0 .13 9.507C0 9.964 0 10.393 0 11.172v7.617c0 1.478 0 2.292.372 3.022a3.4 3.4 0 0 0 1.49 1.491c.73.37 1.542.37 3.018.37h14.24c1.475 0 2.287 0 3.017-.37a3.39 3.39 0 0 0 1.491-1.492C24 21.081 24 20.27 24 18.794v-7.702c0-.746 0-1.158-.122-1.599ZM10.455 3.236c.744-.563 1.153-.873 1.446-.947.256-.066.527-.062.783.01.289.083.69.405 1.419.987l6.785 5.434-7.132 5.386c-.71.521-1.1.808-1.381.88a1.516 1.516 0 0 1-.75 0c-.279-.071-.669-.357-1.37-.872l-7.098-5.36 7.298-5.518Zm11.631 15.558c0 1.14 0 1.827-.163 2.148a1.496 1.496 0 0 1-.655.654c-.32.163-1.007.163-2.148.163H4.88c-1.141 0-1.83 0-2.148-.163a1.489 1.489 0 0 1-.655-.654c-.163-.32-.163-1.01-.163-2.153v-7.617c0-.439 0-.735.021-.942l7.12 5.374c.018.016.04.033.06.047.9.66 1.396 1.025 2.03 1.19.56.143 1.15.144 1.71-.001.637-.166 1.133-.53 2.044-1.199l7.17-5.414c.017.195.017.47.017.865v7.702Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24c0cb2 e-con-full e-flex e-con e-child\" data-id=\"24c0cb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1df4ff elementor-widget elementor-widget-heading\" data-id=\"d1df4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Email:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b7ba1 elementor-widget elementor-widget-text-editor\" data-id=\"50b7ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"mailto:info@klickspace.de\">info@klickspace.de<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ac79c e-con-full e-flex e-con e-child\" data-id=\"64ac79c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b55cd8 elementor-widget elementor-widget-n-accordion\" data-id=\"2b55cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4540\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-4540\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How does SaaS marketing differ from classic B2B marketing? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4540\" class=\"elementor-element elementor-element-756847f e-con-full e-flex e-con e-child\" data-id=\"756847f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-034ac4d elementor-widget elementor-widget-text-editor\" data-id=\"034ac4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The trial phase. In classic B2B the marketing work ends at the meeting, in software it is decided after sign-up whether a paying customer emerges. So the onboarding route belongs to marketing in content terms, not only to customer service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4541\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4541\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Is SEO worth it for software vendors? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4541\" class=\"elementor-element elementor-element-bc8025c e-con-full e-flex e-con e-child\" data-id=\"bc8025c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9bf254 elementor-widget elementor-widget-text-editor\" data-id=\"f9bf254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In most cases yes, because the research phase is long and runs almost entirely online. What matters is the focus on problem and category terms. Optimising only for your own product name reaches exclusively people who already know the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4542\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4542\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How do you handle competitor comparison pages? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4542\" class=\"elementor-element elementor-element-8e8ffe4 e-con-full e-flex e-con e-child\" data-id=\"8e8ffe4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9958ec9 elementor-widget elementor-widget-text-editor\" data-id=\"9958ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Factually and with your own numbers. Trying to push out third-party comparison pages usually fails. Offering your own honest comparisons and naming the limits of your own product builds trust in technical audiences and gets quoted more often.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4543\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4543\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> What role does LinkedIn play for software vendors? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4543\" class=\"elementor-element elementor-element-22bc6f5 e-flex e-con-boxed e-con e-child\" data-id=\"22bc6f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4515448 elementor-widget elementor-widget-text-editor\" data-id=\"4515448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A significant one, though not for quick closes. LinkedIn is suited to reaching roles and company sizes deliberately and to creating demand that does not yet exist in search. The closes usually happen later through search or direct contact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4544\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4544\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> From what company size is this worth it? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4544\" class=\"elementor-element elementor-element-44b85c4 e-flex e-con-boxed e-con e-child\" data-id=\"44b85c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab415b4 elementor-widget elementor-widget-text-editor\" data-id=\"ab415b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We work both with products shortly after launch and with established vendors. The requirement is a product that solves a clearly nameable problem, and the willingness to contribute expertise from your team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-4545\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-4545\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> How long until first results? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-4545\" class=\"elementor-element elementor-element-699ec5b e-flex e-con-boxed e-con e-child\" data-id=\"699ec5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c1a35 elementor-widget elementor-widget-text-editor\" data-id=\"d0c1a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Paid campaigns deliver first sign-ups within a few weeks. Organic visibility on problem terms takes six to nine months, then holds considerably longer and costs a fraction per contact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How does SaaS marketing differ from classic B2B marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The trial phase. In classic B2B the marketing work ends at the meeting, in software it is decided after sign-up whether a paying customer emerges. So the onboarding route belongs to marketing in content terms, not only to customer service.\"}},{\"@type\":\"Question\",\"name\":\"Is SEO worth it for software vendors?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In most cases yes, because the research phase is long and runs almost entirely online. 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The closes usually happen later through search or direct contact.\"}},{\"@type\":\"Question\",\"name\":\"From what company size is this worth it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We work both with products shortly after launch and with established vendors. The requirement is a product that solves a clearly nameable problem, and the willingness to contribute expertise from your team.\"}},{\"@type\":\"Question\",\"name\":\"How long until first results?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Paid campaigns deliver first sign-ups within a few weeks. Organic visibility on problem terms takes six to nine months, then holds considerably longer and costs a fraction per contact.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5285099 e-con-full e-flex e-con e-parent\" data-id=\"5285099\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e213728 elementor-widget elementor-widget-html\" data-id=\"e213728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t{\"@context\": \"https:\/\/schema.org\", \"@type\": \"Service\", \"name\": \"Marketing for software and SaaS\", \"serviceType\": \"Marketing for software and SaaS\", \"description\": \"Visibility on problem terms, technical content, decision-maker campaigns and measurement through to trial sign-up for software vendors.\", \"provider\": {\"@type\": \"Organization\", \"name\": \"Klickspace GmbH\", \"url\": \"https:\/\/klickspace.de\/\", \"address\": {\"@type\": \"PostalAddress\", \"streetAddress\": \"Ebertplatz 14-16\", \"postalCode\": \"50668\", \"addressLocality\": \"K\u00f6ln\", \"addressCountry\": \"DE\"}}, \"areaServed\": \"Germany\", \"url\": \"https:\/\/klickspace.de\/en\/industries\/b2b-lead-generation\/software\/\"}\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing for software and SaaS Software purchases do not come from an ad. They come from a problem somebody in a department has had for months, from research, from comparisons, and from a trial phase in which the product itself has to convince. We build visibility for exactly that route: on the problem terms that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":7673,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7674","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","vertical_spacing_source":"custom","content_area_spacing":"none","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SaaS marketing agency for software vendors<\/title>\n<meta name=\"description\" content=\"Marketing for software and SaaS: visibility on problem terms, content with real depth and measurement through to trial sign-up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/klickspace.de\/en\/industries\/b2b-lead-generation\/software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS marketing agency for software vendors\" \/>\n<meta property=\"og:description\" content=\"Marketing for software and SaaS: visibility on problem terms, content with real depth and measurement through to trial sign-up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/klickspace.de\/en\/industries\/b2b-lead-generation\/software\/\" \/>\n<meta property=\"og:site_name\" content=\"Klickspace GmbH\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T13:03:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/klickspace.de\\\/en\\\/industries\\\/b2b-lead-generation\\\/software\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/klickspace.de\\\/en\\\/industries\\\/b2b-lead-generation\\\/software\\\/\"},\"author\":{\"name\":\"Tim Cazin\",\"@id\":\"https:\\\/\\\/klickspace.de\\\/en\\\/#\\\/schema\\\/person\\\/9b3c6b830d03ac234344bb32d34f8d90\"},\"headline\":\"Software and 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